Media

Digital Media

Editorial e-newsletters

WTWH Media uses the latest in marketing automation, lead and profile management software to ensure all e-News delivery is optimized and targeted only at permissionbased users and optimized by device. Tracking details, performance and detailed reporting are provided for all placements.

SPECIFICATIONS: There are 5 text-based ad placements available.
SINGLE AD SPECIFICATIONS:
Leaderboard ad (728×90) + URL
Box ad (300×250) + URL
Text ad:
• Image: 450×255 static jpg or gif file
• Title: 5-10 words
• Copy: 35-50 words
• Call to Action (3 to 5 Words) + URL

EXCLUSIVE SPONSORSHIP: Reserving all 5 placements.
As an exclusive e-newsletter advertiser you will have placements in all 5 ad spots
(728×90, 300×250 & 3 text ads). Plus, please provide your logo & linking URL. Note
that editorial content may contain stories about other advertisers.

SPONSORSHIP OPPORTUNITES

The Robot Report: Covering the business and applications of Robotics

Frequency: 1X Weekly
Reach: 26,000
Exclusive Sponsorship and Single Text Ads available
Link to Example

Healthcare Robotics Roundup

Frequency: 1X Monthly
Reach: 26,000
Exclusive Sponsorship and Single Text Ads available
Link to Example

The Robotics Business Review

Frequency: 1X Monthly
Reach: 20,500
Exclusive Sponsorship and Single Text Ads available
Link to Example

Automated Warehouse News

Frequency: 1X Weekly
Reach: 26,000
Exclusive Sponsorship and Single Text Ads available
Link to Example

Quarterly Newsletters: Controls & Digitalization, Applications, and Robotics in the Warehouse

Reach: 15,000
Exclusive Sponsorship and Single Text Ads available
Link to Example

Automate Showcase: May 12-14, 2025

Reach: 15,000
Exclusive Sponsorship and Single Text Ads available
Link to Example

Partner Promotions

Your HTML, our audience

SPONSOR HTML
WTWH offers customer provided HTML sends to reach targeted segments of our opt-in 3rd party e-newsletter audience.

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

Setup: Includes initial list pull – count only, suppression (up to 1M emails), tests, content checking and reporting

SPONSOR PROVIDED HTML SPECS:

Preferred subject line (recommend 70-80
characters including spaces)
Completed HTML file:
- The html file should be a max width of 650 pixels
- Use absolute URLs for your images (i.e.“http://www.yourdomain.com/image1.jpg” -do not use “…/image1.jpg”)
- Avoid using “div” & “float”, as some email clients will not render that code. Instead use tables to control layout
- Styling should be done inline with the tags and not in the header area.
Text version of eblast (optional)
Seed list (email addresses of anyone that should receive a copy of the live deployment)
Suppression file – optional but recommended (.csv or .xlsx file of email addresses of those that do not wish to receive communications from the advertiser)
Max image file size limit: 500 KB. If HTML consists of multiple images, individual images should be no larger than 500 KB

IMPORTANT! WTWH uses custom software and 3rd party services to check the content of the HTML creative for red flags that might prohibit delivery. Due to a matrix of conditions
from mail servers, firewalls, mail clients, operating systems and preference settings unique to each user, WTWH acknowledges and cannot control differences in how the creative will render across device. If HTML coding time is requested, additional fees are incurred. Please contact your business development representative for more information.

Outlook uses an engine that has a 1728 pixel limit for the height of images displayed in an email.
WTWH Media recommends not using image-only emails as your HTML eblast, as these tend to load slowly or will not load at all.

LINK TO EXAMPLE

Our template, your message

SINGLE OFFER TEMPLATE
Provide WTWH with your message and we will create an email using our branded template

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

Setup: Includes initial list pull – count only, suppression (up to 1M emails), tests, content checking and reporting

SINGLE OFFER SPECS

Preferred subject line (recommend 70-80
characters including spaces)
Main Image: 650×300 static jpg or gif
Company logo: minimum 150 pixels wide; static jpg or gif
Headline: 5-10 words
Descriptive Copy: 30-80 words
Call-to-action (3-5 words)
URL or PDF file of resource
Max image file size limit: 500 KB B

SINGLE OFFER + LEAD GENERATION

Our single offer template with your message plus we create a lead form landing page with the following standard fields: Email, F/L Name, Company, Postal Code & Country

SPECIFICATIONS FOR A SINGLE OFFER WITH LEAD GENERATION

Same as single offer specs plus URL or PDF file of resource. Price based on CPM / Lead Requirements.

LINK TO EXAMPLE

CoBranded e-newsletters

The Robotics Network uses standard e-newsletter template and includes client provided content. Sponsorship includes all ad placements + logo recognition

SPECIFICATIONS:

Preferred subject line (recommend 70-80 characters including
spaces)
Client logo + URL
728×90 + URL (Optional – This is displayed at the top of the newsletter)
300×250 ad + URL (optional)
Up to 6 text ads which would include:
- 450×255 static image
- Headline (5-10 words)
- Copy (30-35 words)
- CTA text (3-5 Words)
- URL
1 featured Video (optional) which includes:
- 450×255 static image
- Headline (5-10 words)
- Copy (30-35 words)
- CTA text (3-5 Words)
- URL

LINK TO EXAMPLE

Online Display

Run of site ads display across the entire network

DISPLAY AD CREATIVE SIZES

ROS (Includes 728×90, 300×250, 300×600)
970×250 Billboard (ROS)

PRESTITIAL ADS

640×480 and 300×225
Contact your representative for more details.

WALLPAPER ADS – RESPONSIVE DESIGN

Simultaneously displays ad creative on the right and left hand sides of the site. Creative can be different for the left and right and can have specific urls for each side.
Optional: In addition to the 300×1000, provide a 130×1000 for smaller desktop displays and a 320×50 image for mobile displays.

WALLPAPER SPECS:

300X1000, 130X1000 and 320×50
File type: .gif, .jpg, .bmp, .png, videos (.mp4, VAST, YouTube), and HTML tags. File size: 4MB max for combined size of all assets.

Contact your representative for more details.

High-Impact Display

High-Impact Display - Flex

The Allstream® Flex provides the ability to engage viewers with video and imagery in dynamically embedded experiences throughout page content with the ability to display edge-to-edge on the screen in the focal point of the viewer

ASSET SPECIFICATION
DESKTOP & MOBILE

Asset Video: Video Dimension: 16:9 Aspect Ratio (ex: 1920 x 1080px) OR 4:1 Aspect Ratio (ex: 1920 x 480px)
Asset Image (optional): Same Dimension as video provided (ex: 1920 x 1080px or 1920 x 480px)

FILE TYPES

IMAGES
- Media Types: Image URL, GIF, JPG, BMP, PNG
- File Size: Allstream® hosted file size recommended under 100KB*
VIDEOS
- Media Types
  - Video URL, YouTube ID, VAST, MP4
- File Size
  - Allstream® hosted file size recommended under 4MB*.
- Resolution
  - 720p or 1080p
- Frame Rate
  - 24-30 fps
- Bitrate
  - Mobile Web: 800Kbps to 5000 Kbps
  - Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

High-Impact Display - Prelude

The Allstream® Prelude dynamically displays adaptive imagery, video, or combination of multimedia at the top of the page for increased viewer engagement.

ASSET SPECIFICATION
DESKTOP & MOBILE (IMAGE ONLY)

Asset Image: Image Dimension: 4:1 Aspect Ratio; 1920x480px (Recommended Size)

FILE TYPES

IMAGES
- Media Types: Image URL, GIF, JPG, BMP, PNG
- File Size: Allstream® hosted file size recommended under 100KB*
VIDEOS
- Media Types
  - Video URL, YouTube ID, VAST, MP4
- File Size
  - Allstream® hosted file size recommended under 4MB*.
- Resolution
  - 720p or 1080p
- Frame Rate
  - 24-30 fps
- Bitrate
  - Mobile Web: 800Kbps to 5000 Kbps
  - Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

First-Party Audience Targeting

Content Affinity Targeting
We use our first-party data platform to identify and engage targeted audiences with relevant ad experiences based on our site users content consumption habits.

CONTENT AFFINITY TARGETING

Target by content affinities across the WTWH network
Your message serves to site users based on their content affinity

Contact your sales representative for more information and package pricing.

Online Ad Specifications:

Headline (no more than 8 words)
One sentence description (no more than 25 words)
386×225 image
Click-through URL

Audience Extension

Intent-Based Marketing | Account-Based Marketing

Our AI data management tool analyzes content consumption of users at hundreds of thousands of B2B companies and identifies when users in those organizations are indicating active demand for products or services you offer. Leveraging your target account list, our data management platform identifies anonymous users available for targeting at those companies you are trying to reach. Ads are displayed across the internet on brand safe sites.

INTENT-BASED MARKETING

Target users outside our network across the internet by intent topic via display ads.
Narrow down reach by industry, title, geography or company size.

ACCOUNT-BASED MARKETING

We target your prospects based on your target account list.
Target ABM users outside of our network across the internet with display ads.

Specifications:

728×90, 300×250, 300×600,160×600, 320×50, 300×50 & 970×250 (jpg, gif, standard HTML5)
Max Initial File Load Image: 40KB / Max Initial File Load HTML5: 200KB
Max Animation: 30 seconds or less (loops included); 15 seconds recommended; max 3 loops
Clicktags Accepted
Click-through URL

Remarketing / Retargeting Campaigns

Reinforce Branding | Increase Engagement | Improve Conversions

Retargeting (also known as behavioral remarketing) is a form of digital marketing that focuses on targeting users who have previously visited our website with banner ads on display networks across the web.
Increase the reach of your display campaigns by leveraging the WTWH Robotics network to retarget key segment audiences.
The WTWH Robotics network offers the ability to manage retargeting campaigns for our customers across a variety of platforms including any Robotics network website.

Pricing based on CPM volume and custom ROI programs

RETARGETING REQUIREMENTS:

File size: less than 150KB
Animation: less than 30 seconds
File Type: JPG, PNG and GIF (up to 30 seconds, 15-20 fps, no looping)
CPM Pricing varies by program

CREATIVE SIZES:

300×600, 728×90, 300×250, 970×250, 320×50, 160×600

Webinars

Engage a captive audience and generate leads. The Robot Report webinar series offers companies the opportunity to work with editors on preparing and delivering both editorial and custom content in a live, interactive format or on-demand.

EDITORIAL WEBINARS

The Robot Report has developed a webinar schedule and invites robotics professionals to share their experiences and expertise to help engineers better understand technology or product related issues and challenges. The Robot Report & Robotics Business Review editors will select a limited number of manufacturers to participate in each webinar.

CUSTOM WEBINARS

Sponsor chooses their own topic and presents educational material related to that topic. An editor will be assigned to moderate the event and a technical coordinator who will coordinate promotions and produce the live event.

Recommendations:

Position yourself as a thought leader by presenting on educational topics in your industry
Attract great leads by describing what your attendees will gain from participating
Includes graphics, images and downloadable assets
Use poll and survey questions to increase engagement and take the pulse of your audience
Present using webcam to create a captivating presentation
Utilize HTML5 technology to ensure your attendees will have the best viewing experience

All webinars are recorded and emailed to all registrants, then placed online behind registration for on-demand viewing. Sponsors receive reporting URL for full attendee contact information, live and on demand metrics and survey results, if applicable.

VIEW WEBINAR ABSTRACTS

Contact your sales representative for more information and package pricing.

Robotics Weeks

AUTOMATED WAREHOUSE WEEK: SEPTEMBER 9-11
From mobile robots and automated storage to picking, palletizing,and sortation systems, warehouse operators have a wide range of options to choose from. In turn, robotics developers and suppliers must tailor their offerings to market needs.

To get started or scale up with automation, end users need to evaluate their own processes and environments, find the best fit for their applications, and deploy and manage multiple systems.

Automated Warehouse Week will provide guidance, with expert insights into the evolving technologies, use cases, and business best practices.

MANUFACTURING WEEK: JUNE 24-26
The complexity of developing robotics systems, together with the unending crush of technological innovation, has hampered innovation and slowed robotics product releases. This, in turn, has placed companies – both startups and mature firms – at risk.

Manufacturing Week features keynotes and panels, delivered by the leading minds in robotics and automation, addressing the most critical issues facing the commercial robotics developers of today.

Contact your sales representative for keynote and session sponsorship opportunities.

Content Syndication

Audience Marketing | Lead Generation

AUDIENCE MARKETING
Fully Managed Content Syndication

Promote content to specific targets
Global contact record database available for selection
Assistance in designing campaigns
Leads delivered in time frame needed

Lead Generation Campaigns

All lead types are qualified but some types are highly qualified based on level of engagement by the prospects.

Content Assets

Choose the type of content you would like to promote
Leverage assets that are relevant to the audience and educational
White Paper | Case Study | Infographic | On-Demand Video

MQL Gated
- Marketing qualified lead
BANT Performance
- A lead that has consumed 1 piece of content and answered additional qualifying questions related to budget, authority, need and timeline identifying the lead as a higher value prospect
2-Touch Performance MQL
- A lead has consumed two pieces of content

Supplied Content

Your supplied content within the confines of our editorial websites

CUSTOM NATIVE CONTENT PROGRAM

Dedicated content page featuring all articles
All content is provided by advertiser (articles, images and links)
Content appears on the brand website home page
Featured in brand e-newsletter
Brand social media promotion
Content is archived

Cost: Contact your sales representative for details

The Robot Report Podcast

Be a part of the conversation!

New episodes of The Robot Report Podcast drop every Friday, featuring conversations with leading roboticists, innovative robotics companies, and other key members of the robotics community.
Subscribe to The Robot Report Podcast on Apple Podcasts, SoundCloud, Spotify, Google Play and YouTube.

Podcast sponsorship is an ideal channel to build awareness of your brand and is perfect for a product launch announcement.

TOTAL LISTENS: 260,000+
Average monthly listens: 5,800
Average episode play: 900
Top episode listens: 2,500
Average episode listens: 1,400
Top country listens:
1. USA
2. Canada
3. Germany

PODCAST SPONSORSHIPS:

1 month sponsorship (4 episodes)
30-second ad read about Sponsored Company at the beginning of each episode
Logo added to The Robot Report Podcast logo for 4 episodes as sponsor
Sponsor Company records a series of short (5 minutes) technology tips we play on the podcast in a weekly segment, for the duration of the sponsorship, called Robotics Tip of the Week – Presented by Sponsor
Sponsor Company gets access to MP4 file to promote on their own channels

Digital Editions

Exclusive packages for lead generation, optimal placement and maximum reach.

DIGITAL EDITION PROGRAM
Customize your digital full page located next to the cover page. Use an existing print ad or customize your own page to direct customers to your offers. Your logo will also be prominent on the digital issue landing page and will be linked to your company’s website.

Full page ad size: 9 x 10 7/8 in. PDF RGB
Logo – minimum 200 wide
URL to landing page

Exclusive featured offer in e-newsletter pushed to digital subscribers.

Image – 250×200
Logo – 200 wide
Title – 5-10 words
Copy- 30-40 words
URL to landing page
Call-to-action

Featured Digital Edition promotion across entire network.