Media

Content Studio

WTWH Media’s Content Studio leverages its B2B media expertise and unique first-party data to co-create thoughtful, engaging reported content with industry partners that helps position them as thought leaders within their niches while identifying the best mix of products and syndication strategies to amplify these messages and ensure partners achieve their most important business goals.

Branded content campaign creation

Branded Voice
Fold outs, Supplements,
Featurettes, Special Sections

Branded Industry Thought Leadership
White Papers, Ebooks, Case Studies

Branded Engagement
Blog Posts, Social Media Posts, Press Releases

Branded Videos
Explainer Videos, Product Demonstrations, Corporate videos

Content Studio

Article License: Digital

  • License to use and reprint referenced article from an WTWH publication
  • One-time license permits Customer to host the entire article on Customer website with full credit to the author and publisher
  • WTWH will also provide a printable PDF version
  • Article License program: $1,000

Voices: Digital

  • A sponsored content Q&A published to help get your company thought leader to share their knowledge and subject matter expertise.
  • Category takeover on website with a full concentration on the Voices brand
  • 1,200 to 1,500 words
  • High resolution PDF available upon request
  • Voices program: $3,250

Views: Digital

  • An original article of 600-750 words based on one interview with your internal source or customer to spotlight and highlight your product or service
  • Category takeover on website with a full concentration on the Views brand
  • High resolution PDF available upon request
  • Views program: $3,250

Co-Branded eBook Design: Digital

  • Graphically-oriented and highly-visual e-book
  • Designed as a custom pdf of 4-6 pages for lead generation and/or brand recognition
  • Up to 2,000 words of content supplied by customer
  • High-res images must be supplied by the customer
  • e-Book program: $5,500 
  • Link to example

Sentiment Survey

Custom survey to learn more about the industry’s sentiments on particular topics. Create a survey on business challenges to gain insights that can help your company.

Our survey program asks our audience a series of questions (8-10 including qualifiers) around a specific subject matter area. These responses are then analyzed, compiled and distributed as part of our e-book program. The results will be shared with our audience and promoted as part of the program.

SENTIMENT SURVEYS KEYS TO SUCCESS

  • Development of high-level multiple choice questions that can be posed to the entire industry audience (SHN does not segment its audience by company type)
  • Questions designed to assess an industry sentiment (rather than present a statistical analysis)
  • Questions that will net results and present clearly via e-book
  • Question development is collaborative and all questions are subject to WTWH approval

$18,000 per survey

Event Brief: Digital

  • WTWH creates a follow up to a virtual or live event panel
  • This is for event sponsor only based on event panel including 3-5 pages, 1200-1700 words
  • Includes design & graphics and speaker bios
  • Includes one email promotion to our list
  • Event Brief program: $6,500
  • Link to example

White Paper: Digital

  • Interview with your subject matter expert
  • 1,200-1,500 words
  • Customer-supplied imagery that can be used for lead generation and/or brand recognition
  • Includes one email promotion to our list
  • White Paper program: $7,500
  • Link to example

Blog/Ghost Writing: Digital

  • Blog/Ghost Writing 600 – 800 words
  • Article created by Content Studio
  • Hosted on customers website
  • Blog/Ghost Writing: $1,600

Sponsored/Featured Articles: Digital

  • Sponsored/Featured Article 600 – 800 words
  • Article created by Content Studio
  • Sponsored/Featured Article Program: $1,600
  • Link to example

Web Exclusive: Digital

  • Highlight your company’s expertise in a 500-word thought leadership article created by the Custom Studio.
  • Topic to be mutually agreed upon by sponsor and Content Studio team to maximize readership.
  • Lives on our site perpetually and features your brand’s photography.
  • Includes banners and total share of voice on page.
  • Comes with a customized email promotional campaign including guaranteed qualified email lead generation.
  • Content will be optimized based on performance throughout the promotional period.
  • Guaranteed email leads: 50+
  • Web Exclusive program: $7,500
  • Link to example

The Big Story: Digital

  • Highlight your company’s expertise in a 1,000-word thought leadership article created by the Custom Studio.
  • Topic to be mutually agreed upon by sponsor and Content Studio team to maximize readership.
  • Lives on our site perpetually and features your brand’s photography.
  • Includes banners and total share of voice on page.
  • Comes with a customized email promotional campaign including guaranteed qualified email lead generation.
  • Content will be optimized based on performance throughout the promotional period.
  • Guaranteed email leads: 50+
  • Web Exclusive program: $8,200

Webinar Brief: Digital

  • 2-page co-branded webinar brief of 600 words based on recorded webinar
  • The brief will be designed in PDF format
  • Webinar Brief program: $6,500

Sponsored Premium Report: Digital

  • This long-form gated report allows your company to sponsor a custom research report.
  • The content combines16 pages of editorial research with an 8-page sponsored segment including a mix of copy and full-page ads.
  • Content is written by the Content Studio.
  • Topic of the report to be mutually agreed upon by sponsor and Content Studio team to maximize readership.
  • Your company is listed as the report sponsor on the front of the report.
  • Includes a promotional email campaign and any gated and ungated leads generated (Minimum 200).
  • PDF will also be provided to your company.
  • Sponsored Premium Report program: $19,000

Sponsored Editorial Report: Digital

  • This long-form gated report allows your company to sponsor one of our magazine’s blockbuster editorial reports.
  • The report will combine the full report from our print magazine with eight pages of sponsored content including a mix of copy and full-page ads in PDF format.
  • Content is written by the Content Studio.
  • Your company is listed as the report sponsor on the front of the report.
  • Includes a promotional email campaign and any gated and ungated leads generated (Minimum 200).
  • PDF will also be provided to your company.
  • Sponsored Editorial Report program: $19,000

Product Short: Video

  • B2B product or service specific engineering-centric commercials produced at a broadcast quality standard
  • 1-2 minute videos that highlight a client’s identity, products and/or services for the purposes of brand awareness, informational or direct product advertising to their clients
  • Rate: $4,500 per video
  • Link to example

SME Interview: Video

  • Video Interview with SMEs – The content is based on a research study where SMEs will be interviewed based on key research questions and insights prepared by WTWH
  • The videos will then be lightly edited and uploaded to our YouTube channel for distribution
  • Rate: $16,500 per video
  • Link to example 

Custom Product: Video

  • This dynamic and engaging video type showcases the unique features and benefits of your product while driving brand awareness
  • We expertly capture the essence of your product utilizing dynamic camera angles, smooth transitions, and captivating visuals to showcase its functionality in action
  • Pricing based on SOW
  • Link to example

Corporate Overview: Video

  • Videos that effectively communicate your brand’s story, mission, and key messages to your target audience
  • We work with you to identify the most important aspects of your company story that you want to convey to your audience
  • Whether it’s showcasing your state-of-the-art facilities, or highlighting your innovative products and services, these videos bring your company to life on screen
  • Pricing based on SOW
  • Link to example

Client Testimonial: Video

  • These videos are a powerful tool to build trust, credibility and social proof of your brand
  • We will showcase individuals who have experienced firsthand the value and benefits of your product, service, or brand
  • Through compelling storytelling, we carefully craft a narrative that highlights the journey and success of your customer
  • Pricing based on SOW
  • Link to example

Vendor Directed Q&A: Print

  • A one-page thought leadership story in our print magazine, including up to 500 words of copy written by our Content Studio team and a visually appealing layout designed by our art team.
  • Features your company’s imagery.
  • Includes 1 SME interview.
  • Includes an ungated digital version, which lives on our site perpetually, and one email send, as well as any email leads gathered from that promotion.
  • Vendor Directed Q&A program: $6,950

Two-Page Featurette: Print

  • A one-page thought leadership story in our print magazine plus a facing ad page.
  • Content is written by our Content Studio team, and the copy page is designed by our art team and may feature the company’s imagery.
  • The facing ad page is supplied by the sponsor.
  • Includes a digital version, which lives on our site perpetually, one email send, and any email leads gathered from that promotion.
  • Two-Page Featurette program: $9,400

Four-Page Featurette: Print

  • This graphically forward print feature includes three pages (1,000–1,200 words) written by our Content Studio team and designed by our art team, as well as a full-page ad supplied by the sponsor.
  • The gate-fold format is printed on heavier paper stock than other magazine pages and creates a strong visual and tactile impression on readers.
  • Includes an ungated digital version, which lives on our site perpetually, and one email send, as well as any email leads gathered from that promotion.
  • Four-Page Feature program: $13,500